Article: Holger Rune launches a performance brand focused on honey
Holger Rune launches a performance brand focused on honey
If you ask Holger Rune himself, the answer is clear: small, consistent everyday choices can make a big difference . That is precisely why Manuka honey became a fixed part of his daily routine and later the foundation for HVNR Health, a brand focusing on high quality, and natural carbohydrates without caffeine.
As a professional athlete, Holger Rune is constantly looking for ways to optimize his body. Not through quick fixes, but via natural products. As the strain from training, travel, and tournaments increased, this is where Manuka honey was introduced—first as a supplement, later as a staple in his everyday life.
What makes Manuka honey special is its naturally high content of MGO, which distinguishes it significantly from ordinary honey. It quickly became evident that quality and traceability were paramount.
The path from personal use to the founding of HVNR Health was anything but accidental. The process involved extensive research, dialogue with suppliers in New Zealand, and repeated laboratory testing. Only honey with a documented medium-to-high MGO content, traceable origin, and independent testing was considered.
The focus was clear: A premium product that could meet the demands of elite athletes while remaining relevant to anyone outside sports. Along the way, different MGO levels were tested for daily use.
The result was HVNR Health: a performance brand with Manuka honey as its core product, built on transparency and quality. The products are developed both for elite athletes and for individuals seeking natural carbohydrates without caffeine.
HVNR Health represents not a trend, but a long-term approach to health and performance. The benchmark for success has remained the same throughout: A product Holger uses himself and can stand behind 100%.
Manuka honey is among the most well-documented natural foods. According to the National Library of Medicine, Manuka honey is well known and thoroughly studied for its MGO properties, which primarily stem from the honey's floral source and natural bioactive content.
